Marketing Campaigns Manager

Reporting into the Solutions Director you will work closely with the marketing team leader, product marketing, the propositions team and our sales team. Measured on the success of specific go-to-market activities by opportunities and sales influenced, the role will require a solid knowledge of B2B marketing techniques and technologies, preferably within a technology company. Core responsibilities

• Implement the necessary systems to drive lead generation across the B2B audience
• Work with the Product Marketing Manager to craft customer centric stories and content to feed the go to market engine
• Develop and execute necessary campaign plans into key verticals and target prospects
• Develop and execute strategies for digital marketing
• Mange the marketing engine - lead nurturing, data, KPI's
• Work collaboratively with Central Marketing, Propositions, Sales and the wider EDQ team
  
  Extensive experience of working in a similar marketing role with B2B enterprise software solutions
• Experience within the Data Management, Data Quality, or Information Management markets preferred
• Demonstrable experience with applying analytics to support data-driven marketing decisions
• Proven ability to manage a large stakeholder network comprised of diverse roles and personal interests
• Articulate and professional with very strong communication skills
• Demonstrated ability to build credibility, trust and influence at all levels
  
  Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com


• Hybrid working
• Great compensation package and discretionary bonus plan
• Core benefits include pension, bupa healthcare, sharesave scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; Great Place To Work in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why. Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity. Internal grade D