Marketing Manager - Worcester

Overall Purpose of the RoleDevelop, manage & continuously improve - the co-ordination, communication and execution of a relevant tailored contract marketing plan that drives positive student/consumer engagement, sales and profit through the management of the experience for the students and staff on campus. Key performance indicators will be built around sales and profit growth, average transaction value, participation on campus, and student satisfaction and student engagement.#AD250 Key AccountabilitiesDevelopment of a tailored contract marketing plan, meeting the needs of the student base/student groups of the institution, which will include the planning and execution of;

• A plan to drive participation and growth of the key categories, including programme of activity and promotions, liaising with students and customers to gain insights
• Delivery of food concepts/pop ups (Centrally developed and 3rd party high street pop ups) to maximise participation, spend and satisfaction
• Activity to maximise opportunity of events & key dates, University-specific events including Freshers, Open days, Applicant days and graduation
Develop and implement a communication and engagement strategy to support the marketing plan to inform, promote, communicate and continuously engage with the student and staff population, which will include the planning and delivery of;
• Social media and digital communication
• Feedback mechanics, forums and focus groups
• Core menu and hospitality launch events
• Student and staff satisfaction surveys
• Student Union & society relationship development, including post graduate, international students, and internships
• Monthly reporting to client on Marketing initiatives within the period.
Develop and adopt measurement models to benchmark and monitor the success of all activity in the marketing plan, looking at specific KPI's around sales, average transaction value, participation satisfaction, and follow up feedback, measure ROI from the engagement activities and report results on a quarterly basis to client and Site Director.


• High numeric and analytical skills
• Excellent verbal and written communication skills
• Use of all social media channels to aid communications
• Ability to analyse and evaluate information
• Demonstrates Compass values and recognition principles
• Knowledge of process and planning tools designed to deliver consistent result to expectations including i-Design and social apps e.g. Canva
• Commercially focussed with ability to measure impact and results
• Approach to analysis of work problems and opportunities that allows commercially sound judgements to be made on time
• Ability to quickly gain credibility with key stakeholder groups
• An approach to negotiating and building co-operation that supports organisational goals
Desirable
• Marketing or Communications based degree
• High standards and quality driven
• A 'can do' attitude
  
  Part of Compass Group UK&I, Chartwells is the leading provider of catering and support services to the education sector. For over a quarter of a century Chartwells has been focusing on helping those in education to build strong bodies, sharp minds and lead long healthy lives. Every week, Chartwells serves millions of nutritious and delicious meals to pupils and students in primary and secondary schools, academies, independent schools, colleges and universities across the UK.
  
  We ensure you're rewarded for all your hard work, which is why we offer a comprehensive benefits package which includes but is not limited to:
• 30,000 per annum, DoE
• Monday to Friday
• Free meals on duty
• Onsite parking
• Contributory pension scheme
• Grow your career with our Career Pathways and MyLearning programmes
• Quick access for you and your immediate family to a Digital GP, and wider healthcare benefits
• Exclusive travel discounts with TUI, Expedia, Booking.com and many more
• Save money on your food shop with discounts on Tesco, Sainsbury's, Morrisons and many more
• Up to 44% off cinema tickets to enjoy your favourite blockbuster
• Receive cash rewards every time you spend and use them on a wide range of brands
• Un-wind with us with free wellness, mindfulness and exercise classes
• You can share all discounts and offers with your friends and families