Measurement Solutions Specialist - App Measurement

As an App Specialist, you will play a critical role in driving business growth and improving app measurement capabilities for our clients by providing technical guidance on app measurement solutions, developing innovative solutions to meet client needs, and delivering effective go-to-market strategies that drive advertiser performance and re-establish the primacy of incrementality through technical GTM.

Measurement Solutions Specialist - App Measurement Responsibilities:
1. Collaboration and Influence: Strengthen collaboration between Business and Product teams, ensuring MarSci is a trusted advisor to inform and influence product and partnerships strategy, minimize friction, and drive timely investigation of site events and bugs.
2. Education and Enablement: Drive MSP enablement and confidence in bringing measurement products and partnerships to market through training, education, and innovation, tailored to market needs.
3. Go-to-Market Strategy: Deliver effective GTM strategies, including fit-for-purpose materials and communications, to drive Marketing Science Partner efficiency and effectiveness in bringing measurement products and partnerships to market, re-establishing the primacy of incrementality through technical GTM., 4. Bachelor's degree in an analytical field such as Computer Science, Engineering, Mathematics, Statistics, Economics, Finance, or similar.
5. 8+ years consulting, research or analytics research experience and experience using data and numbers to formulate insights.
6. Experience analyzing and manipulating data sets to understand patterns and provide client insights.
7. Experience communicating technical content to general audiences and influencing decisions.
8. Experience analyzing and manipulating data sets using tools like R, Python, SQL and applying statistics where appropriate to understand patterns and provide insights.
9. Experience with app measurement solutions (e.g., Google Analytics, Adobe Analytics) and mobile measurement partners (e.g. AppsFlyer, Adjust and Branch).
10. Experience with advertising measurement methods and technologies for direct response outcomes, including field experiments, experimental designs, predicted lift-time value and marketing mix modelling.