Media Planning Manager

EssenceMediacomX, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. After merging in 2023 EssenceMediacom fuses Essence's performance, data, analytics and creative technology DNA with MediaCom's scaled multichannel audience planning and strategic media expertise. Visit www.essencemediacom.com for more information! Job Purpose Accountable for brand planning our aim is to build deeper connections with audiences that go beyond the banner. We transform our clients' business objectives and product strategy into insight-rooted plans. We build and maintain strong relationships with media owners to ensure that our plans are the most innovative in the industry. We manage all reservation based media activity to ensure delivery against campaign objectives. You will oversee development of audience and media research data, deliver tactical responses and development of media plans. What we need from you:

• Turn tactical presentations into media plans that excite the client and deliver against their objective
• Support the Account Directors and Senior Account Managers with developing tactical plans, allocation of campaign budgets and brainstorms for innovation
• Be the agency lead for research tools, delivering data points for consumer insight generation
• Brief other specialist teams on our tactical approach to enthuse and provide direction for excellence implementation planning
• Develop and oversee publisher brief including custom executions and review responses and feedback
• Input into post campaign reviews with insightful analysis, demonstrating the effectiveness of our planning.
• Keep current on new market technologies and innovative solutions for clients.
• Manage personal KPI and career progression of Executives and review all work to high standards
  
  Experience at a digital media agency
• An active interest in digital media and how digital innovation is driving change.
• Ability to work in a team environment that promotes collaboration; but also capable of working independently when needed.
• Exceptional verbal & written communication skills - ability to think on your feet.
• Strong analytical skills - ability to analyze raw data, identify true insight and develop actionable recommendations. A natural affinity with numbers is a must.
• A self-motivated individual who is well organized and can manage multiple publisher conversations at the same time.