Product Activation Lead, Creator and Music, Go-To-Market

The YouTube Strategy team focuses on our highest priorities, solving complex, ambiguous problems that span early stage growth initiatives, investing in our largest product or business areas, making major operational or organizational changes, and assessing strategic rationale for YouTube external investment opportunities. Throughout, we provide analytics-based insights, ensure cross-functional alignment of goals and execution, help YouTube teams drive our most important strategic initiatives, and advise our senior leadership on the best path forward. In this role, you will be a key partner to YouTube EMEA leadership and the partnerships teams, bringing products to our YouTube creators and partners. You will be an advocate for creators and publishers, helping to bring their feedback to product teams to ensure it meets the needs of EMEA creators and partners. At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun - and we do it all together.

• Own the product go-to-market strategy in Europe, Middle East and Africa for key verticals/products - such as Creator Monetisation, Emerging AI Experiences, Gaming, Music.
• Work seamlessly with our Global Go-To-Market Product Activation team and the EMEA YouTube Partnerships team to drive business outcomes and product adoption goals, while also leading cross-functional projects working with a broad stakeholder set.
• Synthesise and prioritise product feedback from the region; build business case recommendations on product roadmap to global.
• Collaborate with global product, regional and country teams on pilots, program assessments, and cross-functional engagements to drive market growth and support business plan.
• Analyse multiple data sources (e.g. SQL, external research) to create business cases for Product in EMEA. Manipulate and visualise data with hypothesis-led thinking to help the business understand where best to launch Product and with which partners.
  
  Bachelor's degree or equivalent practical experience.
• 2 years of experience in business leadership in consulting or finance.
• Experience in business in media, music, or creative industries.
• Experience with data mining and manipulation, deriving insights from data sets, and presenting data for business initiatives., Experience in business in media, music, or creative industries.
• Deep knowledge of YouTube large partners and creator ecosystem, as well as the customer and competitive contexts in which YouTube operates
• Strong business sense with distinctive problem solving and analysis skills
• Strong written and verbal communications skills.
• Exceptional ability to structure a compelling storyline and build presentation decks/documents to support their position.
• Ability to effectively operate with flexibility in a fast-paced, high energy, constantly evolving, team environment.