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Product Copywriter

PRIMARK, Reading

Product Copywriter

Salary not available. View on company website.

PRIMARK, Reading

  • Full time
  • Permanent
  • Onsite working

Posted today, 24 Dec | Get your application in now to be one of the first to apply.

Closing date: Closing date not specified

job Ref: d0fbf9c95faa4cef83fdcc2e95bd9d87

Full Job Description

In your role, you'll collaborate with different people across various skill sets. Here's a flavour of your day-to-day:

  • Write engaging and accurate product descriptions that align with our brand's tone of voice and customer needs.
  • Leverage AI tools to support and streamline the content creation process, from generating ideas to editing and optimisation.
  • Collaborate with the wider Marketing, Buying, and Creative teams to ensure consistency and alignment across all digital touchpoints.
  • Optimise content for SEO to attract traffic and improve user experience on Primark.com.
  • Ensure all product content is accurate, high-quality, and reflects the latest fashion trends.
    • What You'll Bring: Here at Primark, we want everyone to feel valued - so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
  • Great writing and editing skills that adapt to the brand's voice.
  • An innovative approach to integrating AI tools into your workflow to boost creativity and efficiency.

    Experience in creating product copy, especially in the fashion or e-commerce sector.
  • Familiarity with content optimisation for SEO.
  • Experience working with CMS platforms.

    Our Digital teams are right at the heart of what we do. Surrounded by some of the best Digital Specialists in the industry, you'll bring your own ideas to the business - helping to shape the experience of our customers as part of a forward-thinking team.
    • As the Product Copywriter, you will contribute to our ever-evolving digital content while embracing cutting-edge technologies, including AI, to deliver engaging, on-brand product descriptions and editorial content. What You'll Get: The world is changing and it's important we support our colleagues. People are at the heart of what we do at Primark so it's essential we provide the right environment for you to perform at your best. That's why we offer benefits that put you first. Some of our benefits are:
  • 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
  • Flexible Working, the opportunity for an early Friday finish, and a subsidised cafeteria.
  • Primark Perks - Discounts with some local partner businesses to our offices

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