Product Marketing Manager, Veeqo

Are you excited about delivering product marketing content at a fast-growth subsidiary within Amazon? Are you able to turn complex features and benefits into simple, effective copy? Join Veeqo and help Sellers learn about our innovative shipping and inventory software. The Team The Veeqo team is a subsidiary of Amazon (acquired in 2021. The marketing team uses data, seller insights, and creative thinking to invent, test and scale programs that raise awareness of Veeqo and drive Sellers to signup or engage with our sales team. We're a close-knit group of marketers (functional channel owners, product marketers, creatives, content marketers, etc) who collaborate well and enjoy a fast pace of delivery. You'll work in tight partnership with our marketing creative and design team. The Role At Veeqo, we want to make it easy for Sellers to ship their orders, from any channel. We're looking for a Product Marketing Manager to learn the needs and pains of our target Sellers, develop expertise in the world of ecommerce, and deliver feature adoption campaigns. You'll collaborate with product, sales and marketing teams to deliver a consistent message from first touch point through to product activation. Key job responsibilities

• You'll own and develop our Veeqo Unboxed campaign, letting sellers know about our latest features.
• You'll own and develop our value propositions, providing clarity on target segments, differentiators, positioning and messaging.
• You'll develop sales enablement assets to help sales effectively sell our latest features to their leads
• You'll collaborate with functional marketing teams to deliver effective lead gen and feature adoption campaigns.
• You'll measure the impact of all your initiatives, ensuring key metrics are clearly auditable by senior leadership.
• You'll work with the wider marketing team to achieve business outcomes and report on key metrics to the wider business.
• You'll learn and feedback the voice of the customer to product and the company more broadly.
• You'll immerse yourself in the world of ecommerce, learning everything there is to know about the industry.
  
  Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
• Experience using data and metrics to measure impact and determine improvements
• Experience in marketing or marketing research
Preferred Qualifications
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• 4+yrs delivering product/creative marketing assets for technology businesses
  
  Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.