Regional Media and Digital Specialist (Western Europe)

In this role, you will work closely with Global and Regional Brand & Innovation teams, as well our agency partners, leading integrated consumer engagement campaign planning and activation for an assigned portfolio of brands across the 7 countries in Western Europe: UK, Spain, Portugal, Greece, Belgium, Austria and Switzerland. Your contributions will be vital to ensure the campaigns deliver against short-term ROI and long-term brand building targets. Additionally, you will play a pivotal role in fostering a collaborative culture, ensuring alignment, and promoting effective communication across our teams and with the agency partners. Main Responsibilities

• Hands-on collaboration with brand managers and media agency to plan and activate best in class offline and digital media campaigns ensuring excellence in the execution of brand and creative assets across owned, paid and earned media touchpoints and full alignment on goals and KPIs
• Analyze the impact of media investment into marketing and business metrics, manage media KPIs measurement across owned, paid and earned media to develop consumer insights, learnings and best practices
• Drive campaign optimization by experimenting with creatives, bidding, and audience segmentation tactics across several platforms in each part of funnel
• Establish content, creative and media guidelines by media touchpoint, working with our Brand teams and Agency partners to constantly strive for media effectiveness
• Manage day-to-day relationship, delivery and performance of our media agency
• Pioneer the development and activation of our data and content strategy by planning campaigns which acquire 1st and 0 party data and retarget audiences with relevant and personalized content
• Nurture strong relationships with media partners, such as Google, Meta, Tiktok, IAS and Teads, to stay current with the latest trends and best practices in the advertising, media and digital landscape
  
  Are you a proactive and self-driven individual who thrives in a dynamic environment, enjoys enabling team success, and is passionate about empowering consumers with health solutions? If so, this position is for you., Skills & Education
• At least 5 years working at media agency teams or at advertisers in media and digital marketing related projects supporting on planning, buying and activation of integrated marketing campaigns across offline and online media channels
• Detailed understanding of the media landscape, including key media channels such as TV, Digital Video, Social, Programmatic and SEM
• Proficiency at developing, activating and analyzing performance of full funnel media campaigns
• Good understanding of addressable media, and audience targeting methodologies and tactics across digital media platforms
• Certification in or hands-on experience with Ad Tech platforms, such as AdWords, Google Analytics, Demand Side Platforms (DSP), and DMPs
• Fluent in English (mandatory). Spanish knowledge will be considered a plus
Personal Attributes
• Strong project management skills, organized, attentive to details
• Strategic thinking: business acumen and thought leadership to drive innovation
• Data-driven mindset with focus on real-time performance optimization and ability to organize and crunch data, interpret metrics and identify trends to capture learnings and generate actionable insights to help informing business decisions
• Agility to both drive and adapt to change
• Good communication and interpersonal skills to manage and engage multiple stakeholders, both internal and external
• Growth Mindset: always looking for new ideas and not afraid to challenge status quo
  
  CONSUMER HEALTHCARE AT A GLANCE Join the #3 globally in Consumer Healthcare We operate through our key platforms: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness and Cough, Cold & Flu. We provide over the counter healthcare solutions in over 150 countries We have 12 major CHC manufacturing sites globally. Our people work in more than 40 countries around the world. We have nearly 10 000 employees globally who work together to put Health in consumer's hand and making Science easier as it should be.
WHAT IS UNIQUE ABOUT CONSUMER HEALTHCARE? The Standalone strategy is an exciting and unique time to be involved in shaping the future of the CHC organisation as it will unlock the value of our business and allow:
• The integration of our business end-to-end from R&D to production and commercial, all dedicated to CHC in order to deliver bigger innovation, reduced time to market and exceed consumer and customer expectations Improve our agility and way to operate to overtake local players and market growth momentum Compete at par with CHC players, with processes & tools designed for CHC, gaining autonomy from our Pharma legacy The acceleration of our digital journey transformation in order to build the true digital and data edge vs competition ranging from data driven decisions making to accelerating e-commerce and developing digital health opportunities to better engage with our consumers. We are building loved brands that serve 1bn consumers
worldwide, and that can positively change lives, support healthcare systems and impact on the communities and society that we serve. As part of the CHC team, you will have the opportunity to work in an environment where people can thrive, grow, enjoy and be at their best. Our aim is to create an inclusive and exciting workplace for FMCH talents where we value authenticity, passion, speed, and a powerful sense of purpose to work together as one CHC team., Within Consumer Healthcare, we have the ambition to Grow and Perform even stronger and faster, ahead of the Market. That is why we are looking for talents that will help us shape the future of CHC with skills and behaviours specific to the FMCH market. People who:
• Like agility and new ways of working Value operational autonomy and speed decision-making Are passionate about data and digital transformation Are consumer-obsessed and want to make a difference Have an entrepreneurial spirit
At Sanofi Consumer Healthcare, we have one shared mission - we are building a healthier future by helping people, help themselves. We empower people to champion better self-care for themselves, their communities, and our planet, through our consumer-inspired, science-based products and solutions. To do so, we strive to act as a force for good by integrating sustainability along our business and employees' mission and operate responsibly from both a social and environmental point of view. Everything we do is centred around people - our consumers, our customers, healthcare professionals, and our employees - across the world. We are on an exciting journey as we have created a fully standalone CHC (Consumer Healthcare) Business Unit (separating the Business Unit from our Pharma company heritage, processes etc), to create an agile, consumer-centric and responsive organization to deliver our ambition: to become the best Fast Moving Consumer Health (FMCH) company in & for the world. Sanofi's Consumer Healthcare company is a standalone company as a separate legal entity but remains part of the Sanofi organisation.


• Immersion in the Consumer Healthcare environment and opportunity to work with a talented team with diverse and highly advanced skill sets.
• A real & concrete career path at Local, Regional or Global level.
• Empowerment to do the right thing for the business.
• Health and Wellness (e.g. insurance, sport memberships)
• Impactful work: the chance to contribute to putting Health in consumers hands