Regional Practice Manager (Performance Practice)

The Performance Practice team at Criteo is responsible for providing expertise across Criteo's global performance marketing business. This includes an in-depth knowledge of industry and ecosystem-related topics, such as addressability, identity, and commerce data. The mission and vision of Criteo's Performance Practice are to ensure that Criteo maintains a market-leading performance edge, with the voice of the customer-and channel partner-at the core of every initiative. As the Regional Practice Manager, you will be responsible for representing the regional perspective for Criteo Performance Marketing. This executive-facing role requires both sales and subject matter expertise, as well as a critical role in executing key product and sales initiatives. This is a high-visibility position within the organization, requiring ownership of significant projects and an in-depth understanding of business details.

• Act as the Voice of the Customer (VOC) for your region, delivering insights to Product, Product Marketing, etc.
• Serve as a Subject Matter Expert (SME) on performance marketing, joining strategic client calls.
• Develop, plan, and execute Proof of Concepts (POCs) for your region.
• Assume responsibility for practice-related projects tied to the Product Development Lifecycle (PDLC).
• Support General Managers (GMs) in opportunity sizing and case-building for global performance initiatives.
• Serve as the internal customer to Product Marketing and Field Marketing
• Engage with both end clients and Client Solutions teams on new and existing opportunities.
• Lead change management on strategic initiatives that require large-scale implementation.
• Act as SME and point person for Criteo 2025 initiatives.
• Develop expertise in regional customer segments and verticals.
• Be responsible and accountable for Gross Media Spend (GMS) and Gross Contribution exTac (CexT) in your region.
Here's a deeper dive into critical elements of the roles and responsibilities: Executive Sales Role
• Serve as a senior sales executive, managing C-level discussions with strategic advertisers.
• Provide expertise in performance marketing and deep knowledge of Criteo in client-facing interactions.
• Articulate a clear vision for Criteo in discussions with clients' leadership teams.
Accountability for Revenue Growth in Regional Performance Media
• Own performance revenue within your region.
• Define and manage expected revenue linked to product rollouts
Annual Financial Planning
• Collaborate with regional leaders to finalize performance and product needs.
• Identify product gaps, working with regions to assess and size these gaps.
• Define and execute a successful strategy to meet the annual financial plan with regional leaders.
• Present an actionable plan for the year and quarter, ensuring alignment with progress and actuals.
• Provide feedback on performance to Product in a clear, effective way.
Product Roadmap Strategy
• Work closely with Product to prioritize strategies and roadmap items.
• Keep the Client Solutions team informed about Product Roadmap developments.
• Represent regional needs for Product and R&D.
Product Marketing and Go-To-Market (GTM) Execution
• Ensure Client Solutions teams align commercial goals with Product rollouts, POCs, and GTM releases.
• Collaborate with GTM to infuse PMK plans with market expertise, client needs, and Client Solutions requirements.
• Oversee the adoption and scaling of product rollouts in the field.
Sales Planning
• Own the sales pipeline for performance in your region.
• Identify gaps and needs to achieve targets, addressing any product pipeline gaps.
• Lead sales and regional planning efforts.
Proof of Concept (POC)
• Prioritize Product POCs and define SLAs.
• Set measurable POC goals (e.g., number of advertisers live, revenue targets).
• Communicate POC progress to the field, providing visibility to Client Solutions managers and leadership.
• Drive field execution, adoption, and client testing.
Regional Voice of the Customer
• Maintain a deep understanding of your market(s), competition, and performance marketing landscape.
• Bring insights and expertise back to inform Product strategies, GTM needs, and AOP planning., At Criteo, our culture is as unique as it is diverse. From our offices around the world or from home, our incredible team of 3,600 Criteos collaborates to develop an open and inclusive environment. We seek to ensure that all of our workers are treated equally, and we do not tolerate discrimination based on race, gender identity, gender, sexual orientation, color, national origin, religion, age, disability, political opinion, pregnancy, migrant status, ethnicity, marital or family status, or other protected characteristics at all stages of the employment lifecycle including how we attract and recruit, through promotions, pay decisions, benefits, career progression and development. We aim to ensure employment decisions and actions are based solely on business-related considerations and not on protected characteristics. As outlined in our Code of Business Conduct and Ethics, we strictly forbid any kind of discrimination, harassment, mistreatment or bullying
towards colleagues, clients, suppliers, stakeholders, shareholders, or any visitors of Criteo. All of this supports us in our mission to power the world's marketers with trusted and impactful advertising encouraging discovery, innovation and choice in an open internet. Why Join Us: At Criteo, we take pride in being a caring culture and are committed to providing our employees with valuable benefits that support their physical, emotional and financial wellbeing, their interests and the important life events. We aim to create a place where people can grow and learn from each other while having a meaningful impact. We want to set you up for success in your job, and an important part of that includes comprehensive perks & benefits. Benefits may vary depending on the country where you work and the nature of your employment with Criteo. When determining compensation, we carefully consider a wide range of job-related factors, including experience, knowledge, skills, education, and location. These factors can cause your compensation to vary.


• Significant experience in performance marketing
• Ability to work with various teams, from product, to go-to-market, orproduct marketing team
• Proven success in driving sales within the digital media or adtech space
• Strong technical aptitude with the ability to rapidly learn new technologies and take advantage of new concepts
• Team player and eager to work in a fast-paced industry
  
  Criteo is the global commerce media company that enables marketers and media owners to deliver richer consumer experiences and drive better commerce outcomes through its industry leading Commerce Media Platform.