Senior Analyst - 24m FTC

We're looking for a talented and focused Senior Analyst to join our team at evoke in a 24 month FTC capacity. You will help us maximize the effectiveness of our bonus spend across Gaming and Sportsbook. Your insights and data-driven strategies will help us engage players, improve retention, ultimately driving sustainable growth. You'll work alongside friendly and passionate teams from marketing, product, and operations to create smarter bonus programs and deliver real business impact. What you will be doing

• Analyse bonus spend and performance across propositions, and customer segmentations to identify trends, inefficiencies and improve opportunities
• Evaluate the return on investment of bonus strategies like Welcome Offers, Retention Rewards and Gaming Incentives delivering insights to boost profitability
• Collaborate with marketing and CLCM teams to develop targeted bonus campaigns informed by customer behaviour and preferences
• Use data-driven segmentation and cohort analysis to design personalised bonus offers that drive engagement while optimising cost efficiency
• Monitor and analyse player behaviours, including deposit patterns, churn rates, and gameplay activity, to assess the effectiveness of bonus strategies
• Partner with data science and analytics teams to develop predictive models for bonus optimization,
• Define dashboards and reporting frameworks that provide stakeholders with clear visibility into bonus performance metrics,
• Engage and oversee effective working relationships with stakeholders and drive and honest and open incident reporting culture
  
  We are committed to responsible gambling, and we are looking for people who can support our ethos. To apply to this post, you will
• Have experience in an analytical role within the iGaming, gaming or online gambling industry with an understanding of bonus and promotional strategies
• Be proficient in SQL, Tableau, Power Bi, Looker, Snowflake to analyse and present highly detailed data insights
• Have statistical analysis and modelling skills, with experience in using Python or R to optimise bonus spend and strategies
• Have a collaborative mindset and the ability to identify patterns and anomalies in large datasets, with excellent presentation skills to convey data informed recommendations to technical and non-technical stakeholders
  
  Our roles offer more than just a job, you'll become part of the William Hill family! We have created an environment where our people can thrive. Check out some of the fantastic benefits on offer -
• Financial: Rewarding Salary and bonus schemes.
• Hybrid working :Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up!
• Holiday entitlement: You'll be entitled to 25 days holiday, plus 8 bank holidays and an extra day for your birthday.
• Perks and discounts: Discounts at a range of high-street retailers.
• Family Support: Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities.
• Health & wellbeing: Tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts and our cycle to work scheme.
• Healthcare: We prioritise your health and well-being, offering comprehensive healthcare options.
• Pension package and life assurance: Safeguarding your financial future and offering peace of mind.
More about evoke We're a business that embraces change and progress. The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings. Marking a new sense of purpose, direction and ambition for the business, there couldn't be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences. That's the future. That's evoke. At evoke, you'll benefit from flexibility and a culture built on trust. We'll give you the space to be yourself and the tools you need to protect our customers while they play. We'll invest in your future to help you develop your unique strengths and build a career that's right for you. Apply At evoke, we prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth. Sound good? Then you belong at our place! The first step in the recruitment process is kickstarting your application, followed by an initial screening call and an interview stage.