Senior Analytics Executive

You will be able to work closely to (and receiving great exposure to) various teams and stakeholders giving you the opportunity to learn across agency functions and be part of multiple exciting digital projects.,

• Bringing data to life for the purpose of driving media strategy
• Perform exploratory analysis with business and media performance data to inform future planning
• Communicate with Essity on data opportunities, working with internal teams to build proposals and business cases for agency revenue growth
• Deriving insight and making recommendation of what to stop doing and what to persist with in campaign execution.
• Supporting data-driven media optimisation
• Work closely with media and strategy teams to identify opportunities to improve media performance through insight and analysis
• Underpin development of audience strategy by pulling insight across paid, owned, and earned media across a multitude of disparate sources (ad servers, APIs, etc.)
• Support the team on which behaviours, attitudes and signals are fundamental to campaign success, ultimately driving planning and execution efforts
• Assisting with experiment design and post-hoc tests
• Developing measurement plans in support of data driven learning agendas
• Deliver performance analysis throughout a campaign life cycle, reporting cross-channel and cross-media, lead insights delivery internally and externally
• Partner with key vendors and internal stakeholders to identify opportunities for custom research, attribution solutions, and pilot/test new measurement platforms
• Involvement in reporting on Data Governance and taxonomy compliance
• Building data visualizations to connect with stakeholders less savvy in data analysis
• Actively developing yourself as an analyst and keeping current with industry developments
  
  To be successful in this role you will need:
• Intermediate experience at a data consultancy, media agency or company, an advertiser or market research company
• Advanced Excel user - (advanced string functions for data manipulation, array formulas, PowerQuery for data cleansing/transforms, PowerPivot for basic data modelling
• Understanding of Data visualisation principles and exposure to common data visualisation tools would be useful (Tableau, Looker Studio, Power BI)
• A true passion for making a difference internally and for our client's business
• Relentless in the pursuit of finding insights in the data to drive growth and business
• Ability to work collaboratively with a team across departments to develop solutions
• Strong analytics skills, gleaning insights from measurement tools (GA, ad server data, etc.).
• In-depth experience analysing, interpreting and visualising data
• Digital practitioner with paid media or digital agency experience across digital channels
• Preferred background in media performance reporting, optimisation
  
  We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we're great, but as a team we're unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.
Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide. We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux. Our Commitment At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences. We are committed to encouraging our talent to participate in Publicis Groupe's wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company's many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network. Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page (https://www.publicisgroupeuk.com/careers/) which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).