Senior Product Marketing Manager

As Senior Product Marketing Manager, you'll become an authority on our market and customers, the competitive landscape, and, most importantly, our product value. You'll collaborate across our product and leadership teams to craft and implement go-to-market strategies and plans that drive growth and adoption. You are curious, a creative thinker, collaborator, and a problem solver. In this high-impact role you will help to drive significant prospect and customer awareness of our portfolio, and sales growth and customer adoption globally. What You'll Do on a Typical Day:

• Act as the subject matter expert for your product areas from positioning through to sales enablement.
• Establish and own the go-to-market plans for several product areas, working cross-functionally with stakeholders to complete go-to-market plans.
• Build product positioning, value propositions, and messaging that resonate with customers and the market, tell a story, and differentiates us in the market.
• You will use industry, market and competitive intelligence to inform go-to-market campaigns globally and locally.
• Be hands-on, delivering both strategic and executional work.
• You will create and maintain a sales enablement bill of materials, building a growing set of marketing tools and content to support demand generation, client lifecycle marketing, and sales and account development.
• You will evolve and optimize your approach and execution based on results as well as partner inputs.
• Work closely with the Product Management and Product Marketing leadership team, sales reps, and internal subject-matter experts to effectively represent the customer perspective.
• Most importantly, you will be an evangelist and cross-functional leader who unites marketing, sales, customer success, and product teams to drive business results.
  
  5 years of product marketing experience in a B2B organization, enterprise software or SaaS/Cloud.
• Product Marketing Alliance Core or equivalent certified.
• Have a bias for action and the ability to define and execute go-to-market plans.
• Understand different cultures and are comfortable adjusting your communication style and working practices to accommodate different levels within the organisation.
• Are comfortable working in dynamic environments and have a high tolerance for ambiguity, seeking to unravel complexity and to lead and define new processes, answers and solutions.
• Demonstrate a positive relationship ethos with sales, account management, product and marketing orgs.
• Exhibit critical and very structured thinking. You can absorb information and arrive at a position to influence others quickly.
• Have excellent time management skills and high organized, with a proven ability to manage multiple projects simultaneously.
• Are an active learner with the ability to make independent observations and connect the dots.
• Are flexible: we are a global organization and flexibility to accommodate is essential.
  
  American Express Global Business Travel Senior Product Marketing Manager in London, United Kingdom
Amex GBT is a place where colleagues find inspiration in travel as a force for good and - through their work - can make an impact on our industry. We're here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued., Work and life: Find your happy medium at Amex GBT.
• Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and more.
• Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.
• Develop the skills you want when the time is right for you, with global tuition assistance, access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.
• We strive to champion Diversity, Equity, and Inclusion in every aspect of our business at GBT. You can connect with colleagues through our global Inclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.
• Wellbeing resources to support mental and emotional health for you and your immediate family.
• And much more!
This role is for Egencia LLC ("Egencia" or the "Company"), a member of the American Express Global Business Travel family of companies. All applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law. Furthermore, we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process. For details regarding how we protect your data, please consult GBT Recruitment Privacy Statement (https://www.amexglobalbusinesstravel.com/gbt-recruitment-privacy-statement/) .