Shopper Activation Lead

We have an exciting opportunity for a Shopper Activation Lead to join our Nestlé Confectionery UK Commercial Development Team (CDT) where you will lead a team of Shopper Activation Managers, and be accountable for the delivery of shopper activation across a defined set of channels a customers. This really is an exciting time to join the Shopper team in this high profile role as we shape our plans to win and lead in this dynamic marketplace, In this high-profile role that offers visible leadership, you will execute and evaluate shopper solutions which deliver competitive advantage, through understanding Nestlé category drivers, channel and customer strategies, shopper insight and operational delivery within budget. You will lead the customer activation input into the Integrated Commercial Plan (ICP) process ensuring actionable shopper insight is added, and a robust understanding of operational constraints are considered, supporting the development of customer plans that deliver for the shopper, the brand and the customer. Other key responsibilities include:

• From the annual shopper strategy, shape the activation/investment priorities for a defined set of channels or customers as part of the internal planning process
• Own the exceptionable execution of an activation plan based on retailer, category and brand plans, for allocated customers including lead the strategic shopper agenda with customers playing a lead role in customer sells and strategic customer meetings - exciting and delighting through engaging experiences
• Take ownership for the Advantage Group Survey scores for shopper marketing programmes for a defined set of customers and channels
• Consolidate customer activation campaigns to deliver total channel evaluation, key learnings and recommendation to the business. Set shopper metric KPI by event and customer & deliver evaluation of activation investment for allocated customers identifying shopper metric movement, return on investment and key learnings
• Coach and support the wider team to be the best that they can be and ensure their success in delivering the above key responsibilities, as well as their training and personal development
What will make you successful? An inspirational leader, you'll demonstrate great initiative and enjoy working in a highly energetic and exciting environment. Key to this role will be your ability to influence key internal and external stakeholders, and to energise and engage the business behind the wider impact of shopper marketing., We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process. Be yourself, everyone else is taken!


• Previous experience in shopper or trade marketing roles with broader additional experience in category or commercial desired
• A strong understanding of the retail and store environment and the ability to work in a fast-paced environment
• Experience of leading and coaching a team of shopper professionals
• Experience in developing and delivering on Joint Marketing Plan (JMP) for key account
• Experience developing tailored and consistent activation event plans for retailers and executing those plans.
• Understanding retailer activation and the retail media opportunities that are available to support the delivery of the activation plans, making recommendations on supporting each event
• Budget management experience
• Passionate about building strong relationships and delivering excellence in results
• A demonstrated ability to work cross functionally and manage results to often tight deadlines.
• Strong influencing and communication skills at all levels, both up and down the organisation to enhance integration of shopper within the total communications and media mix
  
  As part of the Nestlé Confectionery UK team, you could be working with some of the world's best-known and most-loved brands, many of which have been enjoyed for generations. We strive to put the consumer and shopper at the heart of everything we do and deliver the best-tasting and most permissible treats for consumers day after day., Across Nestlé, we are creating an environment where we all feel we belong, we are the best we can be, and we win together. We want people to feel they can be themselves, dare greatly and believe their best is yet to come.
We will actively encourage you to gain different experiences in a wide range of roles across Shopper, Category Sales and Marketing. We want our people to have the breadth and depth of experience and as a result access fantastic career opportunities which could lead to a wide range of exciting roles both in the UK and across other markets. Supported by our industry leading eBusiness and Sales Academies which develops you in all aspects of eCommerce, customer and category management, you truly can achieve your full potential whatever that might mean for you.

Attractive Salary + car allowance + potential bonus + generous pension scheme + other fantastic benefits Championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. At Nestlé, we are proud to support and provide equality of opportunity that supports employees to effectively blend their work life and commitments through hybrid and flexible working arrangements, so speak to us to understand what this could look like for you., What can we offer in return? Great benefits you'd expect from a business the size of Nestlé - in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus bank holidays plus flex leave, pension scheme and a real focus on personal development and growth.