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Inspired Pet Nutrition, Eldmire, Hambleton
- Onsite working
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Posted 1 day ago, 2 Apr
Job ref: 6d4512f520684b92814d5082a2662349
Full Job Description
- Delivers Results - To lead a marketing team to deliver the local partition & portfolio and budgeted sales & profit targets. To translate central portfolio strategy and vision into partition brand plans and building blocks for sales execution in store, with packaging and range that makes brands easy to find and shop.
- Creates compelling Portfolio strategies and brand plans - To turn data into insight to create actionable plans for sales and retailer execution. To set a compelling year +1 brand plan, cascaded from the central portfolio plan and strategy, with clear direction, execution levers, building blocks and success measures. Engages colleagues at deployment days and external retail partners at brands days with inspiring category growth plans that secure execution of brand growth building blocks.
- Communication and Media Planning - Develop and manage communication plans that get the brand noticed and drive a consumer engagement, and sales return ROI. Develop and lead media plans that maximise brand health and sales return against A&P investment. Measure and track A&P effectiveness and ROI. Develop and manage trade marketing and activation plans that drive retailer engagement and support execution and brand activation in store or on-line.
- Innovation planning - NPD - to lead the development of a healthy local pipeline of incremental and margin additive innovation that executes the central brand and portfolio strategy and drives branded growth into new needs, channels or usage occasions. EPD - to constantly renovate the portfolio for maximum consumer or cost advantage (NAMO). Range - to lead the execution of a healthy and profitable range portfolio, executing the central range rationalisation, maximising profitable core sales and minimising complexity.
- Commercial and People Leader - Contribute to an effective Commercial Leadership Team, best deploying investment and resources to maximise and deliver the sales plan through the S&OP process and DMR. Lead and manage the local business unit team to execute and deliver results through an engaged, and focused team.
- Decision making authority - Accountable for A&P within defined budget and P&L position and for branded sales and profit targets.
We're looking for an experienced and dynamic Head of Marketing to join our high-performing Marketing team. In this role, you will spearhead the strategy for our market-leading wet and dry pet food brands, driving growth, innovation, and brand love., Degree calibre with significant post graduate experience - Significant commercial experience in a branded business
- Proven track record of outstanding business growth
- FMCG operational understanding, ideally with PE experience, and cross functional experience
- Proven track record of building strong brands and strong key commercial relationships
- Pet experience beneficial but not mandatory
IPN is an innovative, well-established, and award-winning pet food manufacturer, employing over 800 people across our 3 UK manufacturing sites. Our family of brands include Harringtons, Wagg, Barking Heads & Meowing Heads, AATU, Blink, Butchers, Classic Cat and a selection of partner brands that trust us to produce food on their behalf. Our kitchens in Thirsk, Kinmel and Crick produce dry, wet, and baked foods which are enjoyed by dogs and cats all over the world.
Salary: Competitive - 20% annual company bonus scheme
- Hours: 37.5 hours per week - Monday to Friday
- Car Allowance
- Pension: Employee contributions 3% / Employer contribution 8%·(salary sacrifice company pension scheme)
- Holidays: 25 days + Bank Holidays
- Medicash Plan
- Private Medical - self and spouse
- Income protection 1 x salary
- Life Assurance x 2 salary
- Enhanced maternity/paternity/pawternity
- Other Benefits: Free parking, tasty treats, bring your dog to work, discounted products & free hot drinks
- Choice of a series of non-contractual flexible benefits, including cycle to work, workplace nurseries and dental insurance. These are offered through salary sacrifice or pay deductions.
- Ability to purchase heavily discounted pet food.
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