Brand Partnerships Marketing Manager
The Very Group, Liverpool
Brand Partnerships Marketing Manager
Salary not available. View on company website.
The Very Group, Liverpool
- Full time
- Permanent
- Onsite working
Posted 1 week ago, 7 Nov | Get your application in now before you're too late!
Closing date: Closing date not specified
job Ref: 471bb0b7853d4638ab16a7d184fd21c8
Full Job Description
Very Media Group (VMG) is Very's retail media proposition. Our vision it to be the UK's destination pureplay retail media network for partners, delivering insight-led, strategic and creative marketing campaigns in collaboration with our brand partners. It is a fantastic time to join VMG as we have ambitions plans for growth and we are looking for Brand Partnerships Marketing Managers across Tech, Fashion and Sports. They will be responsible for working with strategic partners to define and deliver co-branded marketing activity across the annual calendar. They will own and build on strong partner relationships, use data-led insight to define the partner marketing strategy and identify opportunities for media innovation and creativity to increase partner funding. The Brand Partnerships Marketing Manager will work collaboratively with a wide range of internal and external stakeholders across partners, buying, channels, agencies, creative, as well as the wider marketing and brand team. Reporting into the Senior Brand Partnership Manager, we have a range of Brand Partnership Manager roles available across Tech, Fashion and Sports so please reach out if you have relevant experience. You will be responsible for:
- Defining the marketing strategy with your partners and creating campaigns and opportunities aligned to both the partner and Very's objectives.
- Building and maintaining strong relationships with new and existing partners.
- Working closely with a wide range of internal and external stakeholders across channels, category, agencies, creative, brand and marketing.
- Supporting the wider strategy of becoming a Partner of Choice for brands and raising Very's credibility in the market through strategic campaign execution.
- Being Very's brand guardian and aligning partner activity, where possible, to Very's wider calendar and ensuring creative is in line with our brand guidelines.
- Maximising partner investment through development and delivery of compelling pitches, influencing and negotiating, as well as identifying opportunities for innovation and creativity.
- Collaborating with the campaign activation stakeholders for a seamless handover in brief and ensuring campaigns run smoothly and effectively.
- Manage campaign budgets ensuring each campaign delivers on objectives.
- Planning yearly and quarterly with partners, adhering to critical path timelines to secure partner budgets and identify any risks.
- Tracking your partners income and collaborating with category and finance to build forecasts for your partners.
Experience in combining insights and creative thinking to build compelling and commercially successful propositions and strategic campaigns. - Broad base of marketing experience, across acquisition, engagement and brand, through owned, paid and earned media channels, with experience of delivering multi-channel campaigns.
- Experience in building collaborative relationships, with proven ability to establish credibility with internal and external audiences.
- Strong stakeholder management skills, encouraging collaborative working and galvanizing colleagues to deliver ambitious brand partnership marketing plans.
- Financial acumen with tracking budgets and forecasts with partners and finding opportunities to deliver targets.
- Ability to work in a fast paced environment within a complex, stakeholder matrix.
- We have roles available across our Tech, Sports and Fashion so relevant category experience is desired.
We are The Very Group and we're here to help families get more out of life. We know that our customers work hard for their families and have a lot to balance in their busy lives. That's why we combine amazing brands and products with flexible payment options on Very.co.uk to help them say yes to the things they love. We're just as passionate about helping our people get more out of life too; building careers with real growth, a sense of purpose, belonging and wellbeing.
Some of our benefits - Flexible, hybrid working model
- Inclusive culture and environment, check out our Glassdoor reviews
- £1,000 flexible benefits allowance to suit your needs
- 30 days holiday + bank holidays
- Udemy learning access
- Bonus potential (performance and business-related)
- Up to 25% discount on Very.co.uk
- Matched pension up to 6%
- More benefits can be found on our career site
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