Senior Digital Marketing Manager

We have an exciting new role for an outstanding Senior Digital Marketing Manager to lead the digital marketing strategy for Chester Zoo, and our upcoming hotel development, to achieve our ambitious visitor and income targets. We're looking for someone who can lead and develop our passionate digital marketing team, including setting objectives and commercial growth plans across our website / SEO, app and paid performance marketing (Search, PPC, Paid Social), as well as leading projects across CRO and online marketing communications such as our online members magazine. Reporting to the Head of Brand and Marketing, you will lead the digital marketing team in order to enhance our brand reach and deliver against our digital KPIs and income objectives. You will be the go-to person for digital marketing and growth projects, working alongside our senior leads in CRM / customer development, email, data insight and marketing. Manage and optimise budgets to ensure maximum ROI and efficiency, supporting the growth of online revenue through CRO projects related to our varied commercial and charitable opportunities. You will effectively manage our external digital agencies and partners.

• Collaborate with cross-functional teams to develop and implement integrated digital projects. Provide digital marketing leadership to other departments such as memberships, events, fundraising and education to achieve their financial targets, as well as conservation and science teams to achieve conservation objectives.
• Provide market research intelligence to inform marketing and organisational decision making at the highest level. Staying up to date with the latest digital marketing trends, best practices, and innovation.
Analysing and reporting on our digital performance, identifying areas for optimisation. What makes Chester Zoo a great place to work? Well, where do we start? Here goes We're a team of conservationists, scientists, educators, animal welfare experts, marketeers, visitor experience professionals, environmental policy influencers; the list goes on. Each and every one of us is on a mission to make Chester Zoo the best in the world, and our planet a better place. As the UK's biggest and best zoo, we have ambitious goals, exciting plans, and there's always lots going on here. We're an inclusive and diverse organisation, and we know how important it is to invest in our colleagues to help boost their career development.


• Proven experience in digital marketing leadership and team management.
• Strong understanding of UX, online content, website development, SEO, Apps, and paid performance marketing.
• Proven experience of running complex digital marketing projects from start to finish.
• Experience in managing CMS, ideally Umbraco.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions. Ability to think creatively and develop innovative digital marketing strategies.
• Strong communication and project management skills, with the ability to work autonomously, effectively and with cross-functional teams.
• Proficient in digital marketing and media ROI tools, tracking and analytics, including Google Analytics, Google Ads etc.
Although not essential, the following would be desirable :
• Higher Qualification in Digital Marketing or related subject (i.e. Degree, CIM Diploma)
• Experience and interest in AI and digital innovation.
• Understanding of digital architectures for large organisations, including system integrations such as ticketing, payment, emails, hotel PMS, and CRM / database.
• Experience within charity organisations or visitor attractions / hotels.
  
  Full time, permanent contract with an option for hybrid working and some flexibility in hours., The Package
• Contract Type Permanent
• Working Hours 40 hours per week
• Salary £53,038
• Hybrid working, based at Chester Zoo with up to 2 days working from home.
• 33 days annual leave (includes bank holidays) plus the option to buy or sell up to 5 days.
• Pension scheme with generous employer contributions up to 9%
• Healthcare plan and employee assistance programme.
• Staff pass so you can visit the zoo during your time off, plus multiple complimentary tickets for your friends and family.
• Cycle to work scheme.
• Discounted gym membership
• Discounts on cinema tickets, restaurants, high street shops and more via Perks
Please be aware we reserve the right to close our vacancies earlier than the listed date if we have received a high level of suitable applications.