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Director of Product Marketing

RELEX Solutions, City of Westminster

Director of Product Marketing

Salary not available. View on company website.

RELEX Solutions, City of Westminster

  • Full time
  • Permanent
  • Onsite working

Posted 1 day ago, 19 Nov | Get your application in today.

Closing date: Closing date not specified

job Ref: 6087cb752035479db04a1814d2662763

Full Job Description

  • Lead, mentor, and develop a global team of Product Marketing Managers, fostering a culture of collaboration, creativity, and high performance.
  • Drive alignment across regional and global teams, ensuring consistency in product marketing strategies and execution.
    • Strategy Development:
  • Own and evolve the global product marketing strategy to support business growth and product adoption.
  • Partner with Product Management, Industry Strategy, Sales, and Marketing teams to craft differentiated positioning, compelling messaging, and clear value propositions.
  • Define market segmentation strategies to identify and prioritize target audiences.
    • Go-to-Market Leadership:
  • Oversee the development and execution of comprehensive go-to-market (GTM) strategies for new product launches and feature updates.
  • Collaborate with cross-functional teams to ensure successful GTM readiness, including enablement for sales, partners, and customer success teams.
    • Customer & Market Insights:
  • Conduct ongoing market research and competitive analysis to understand industry trends, buyer needs, and the competitive landscape.
  • Champion customer feedback loops, working closely with Customer Success and Product teams to incorporate insights into product marketing as well as product development.
    • Content & Enablement:
  • Oversee the creation of high-impact sales enablement materials, including presentations, case studies, and white papers.
  • Lead on the content creation for the most high profile events and deliverables.
  • Ensure alignment of product marketing collateral with overall business goals and brand standards.
    • Performance Metrics:
  • Establish key performance indicators (KPIs) to measure the success of product marketing initiatives and team contributions.
  • Regularly report on product marketing performance and make data-driven recommendations for improvement.

    8+ years of experience in product marketing, with at least 3 years in a leadership role, ideally within a B2B SaaS or technology environment
  • Deep understanding of the retail consumer goods value chain, and the software vendors that offer solutions in supply chain, merchandising and operations
  • Proven success in leading global teams and driving cross-functional collaboration.
  • Strong understanding of go-to-market strategies, customer journeys, and sales enablement.
  • Exceptional communication and storytelling skills, with the ability to distil complex concepts into clear, concise, and compelling messaging.
  • Experience conducting market research and leveraging insights to inform strategy.
  • Data-driven mindset with the ability to measure and optimize marketing performance.

    RELEX Solutions create cutting-edge supply chain and retail planning software. Within our platforms, we have the power and potential to increase adaptability, efficiency and sustainability in the consumer goods and retail value chain. Our impact is tangible; from sustainability and eliminating waste to delighting customers and delivering great tailored tech solutions, we're curious and passionate challenge-seekers creating the future of retail today.
    • Our Product Team RELEX Product team is pivotal in ensuring our continued growth. We build industry-leading products that fulfil the needs of world's largest and most advanced retailers and manufacturers. Our products use advanced cutting edge technology like AI and ML while being user-friendly and efficient to use for the thousands of users we have. We have the happiest customers of our industry, and our customers couldn't run their daily operations without RELEX. What's more, through optimizing our customers supply chains, we save 11m kg of food waste every year. We are proud of our culture: we have a strong, talented, and ambitious team who doesn't take themselves too seriously and has lots of fun together. Join us as Director of Product Marketing at our London or Stoke-on-Trent offices in the UK, owning our full retail and wholesale portfolio, and this is some of what you and your team will be doing

  • A competitive salary
  • Flexible and hybrid working
  • 25 days annual leave
    • We offer family-orientated policies such as maternity and paternity packages, the gift of time to do the school run, days off for first days of school, and even leave for your wedding and moving house! We also have private medical care, company events and a company-wide bonus. But that's not all.

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