Marketing Manager, Performance Media, Amazon Shipping EU

Amazon Transportation Services (ATS) business collectively represents some of the most critical components of Amazon's first-class transportation network. Everything we do is aimed at further delighting our customers with faster, cheaper and more efficient means of receiving packages. With Amazon Shipping , Sellers can tap into Amazon's world-class transportation solutions for their own small parcel needs. We are seeking a leader to set up a Media Buying team to be a critical leader within our EU growth team and drive campaigns across UK, France, Italy and Spain., Manage end-to-end paid marketing strategy and execution for performance channels- Partner with tech, analytics, finance, and Amazon central channel teams to optimize campaigns and deliver efficiency gains. Monitor and analyze paid media metrics to evaluate campaign performance, optimize strategies, maximize audience engagement, and develop new metrics to demonstrate value and business impact of our media tactics. Report on paid marketing efficacy (scale and efficiency) based on the media mix, conduct financial analysis of business opportunities to meet and exceed goals, and report on progress to goals with senior leadership. Identify opportunities for paid marketing automation and partner with external agencies/vendors and our product teams to estimate impact and define business requirements. You should be comfortable with change, embrace the opportunity to wear many hats, and relish the chance to solve hard problems in short order.

We are currently seeking a Senior Marketing Manager to lead media planning and media buying across both Performance and Brand channels for Amazon Shipping EU. This position will require strong skills in all areas of paid marketing (e.g., Media planning, buying and optimization, internal and vendor relationships, RFP, execution and performance reporting). As owner of performance media, you will be responsible for setting the vision of your media program, bringing new innovative ideas, and implementing them successfully at every stage of the process from strategy, sourcing, QA, and optimization. You will define tools, processes, and partnerships required to bring your program and campaigns to life. Using internal and industry data to recommend and execute paid marketing plans across digital performance paid channels (e.g. Google, LinkedIn, programmatic etc.) that delight customers, drive awareness and traffic to our website and conversions. The successful candidate for this role has experience owning cross-functional digital media programs, making data-driven decisions, and influencing others. You must be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (executing paid media campaigns, improving/automating processes, analyzing metrics, and solving problems). You are a self-starter and possess strong analytical skills and thrive working among a broad, diverse set of stakeholders. You leverage strong organizational and project management skills and have a track record of delivering quality work. You have a high level of comfort navigating ambiguity, a passion for testing and scaling learnings beyond your immediate team, and the ability to investigate complex challenges and effectively influence cross-functional stakeholders. You work backwards from the customer, apply innovative thinking and dive deep to identify and mitigate gaps. You will build and develop a high performing team to support activity across EU.,

• Experience managing teams
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience driving direction and alignment with cross-functional teams
• Experience in marketing or marketing research
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal to senior leadership
• 5+ years demonstrable experience within the media buying industry (designing and managing campaigns)
Preferred Qualifications
• Experience working with multiple groups of stakeholders
• Experience in e-commerce, digital products or entertainment industries
  
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