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Senior Digital Insights Manager

LEGO Group, City of Westminster

Senior Digital Insights Manager

Salary not available. View on company website.

LEGO Group, City of Westminster

  • Full time
  • Permanent
  • Onsite working

Posted today, 21 Nov | Get your application in now to be one of the first to apply.

Closing date: Closing date not specified

job Ref: 577b001f39994dbaa4c8aeb99ea63279

Full Job Description

  • Review ongoing performance on LEGO.com based on a combination of metrics & methods to "tell the story" of the main drivers behind results
  • Focus on our Shoppers & the Assortment they engage with, establishing & driving through a strategy for how to understand them better through both LEGO Retail focused Decision Science & aligning to TLG innovations.
  • Utilise your own Analytics skills, along with collaborating with other members of the team & wider data analysis network to deliver the strategy at pace.
  • Combine your breadth of data science techniques, commercial knowledge & data analysis skills with those across the team & other analytical functions to create a holistic view of performance & identify opportunities to optimise
  • Work collaboratively across a range of commercial, engagement & data science teams to create a culture of change where concrete recommendations are not only in place to trigger action but acted upon
  • Your primary focus will be on longer term insights & analytics but at times also able to support significant marketing events, reporting on real time performance & proactively identifying areas for optimisation (e.g. Black Friday, Cyber Monday)
  • Proactively build upon gaps in our understanding across the end to end of a shopper's purchase journey & drive through changes in the way we analyse & use data & insights to understand our business better
  • Continually drive your peers both within the team & other analytics teams to find innovative ways to make positive changes for our shoppers
  • Ensure that the data we utilise is accurately reported & partner with A&I Enabling & other data owners to ensure ongoing governance is in place for LEGO.com
    • Play your part in our team succeeding The Global E-Commerce team is on an exciting journey to reach more kids & adults through LEGO.com. We have seen significant growth in the past years and the channel plays a critical role in our strategy to build stronger, direct relationships with our consumers and reach them with exciting new offers. A key enabler to continue growing and delighting our shoppers, will be to truly understand shopper behaviours and inform critical decisions with these insights. As part of the Trading Optimisation team, you will be instrumental in driving a step change in the way we view our shoppers for the future

    If you are you passionate about insights & using them to drive eCommerce decision, we are looking for a Senior Digital Analytics & Insights Manager to join the team who can align their knowledge of data science & analytics with commercial insights! This is a rare & exciting opportunity to work side-by-side with our global commercial teams on how we get more data-driven and how to harvest the power of our data in new ways. You will be working closely with stakeholders within the LEGO.com team but also outside such as Category Management, Promotions, Forecasting, Data Science, Digital Products etc.,
  • An excellent storyteller with commercial Data Analysis experience, preferably from an eCommerce Insights team or similar
  • A strong track record for identifying opportunities to change and following an idea through to implementation
  • Significant experience turning data into insights and driving decisions. Bias to action, but from a starting point of recognizing the complex environment we operate in.
  • Strong stakeholder management skills, with the ability to build new relationships and drive through challenging decisions
  • Understanding of data structure and the ability to drive meaning from large, unconnected data.
  • Experience working with Big Data Platform and web-analytics. SQL skills a must, Adobe Analytics & both Tableau and Power BI experience preferred
  • Experience with relevant models such as MTA, MMM and CLTV would be beneficial as wouldexperience with segmentation, e.g. behavioural profiling
  • Nice to have - analytics engineering experience would be beneficial with a focus on how we can use data to drive insights

    The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

    Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
    • What's in it for you? Here is what you can expect: Family Care Leave - We offer enhanced paid leave options for those important times. Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind. Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

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