Senior Digital Trading Manager - Adobe.com

We are looking for a Digital Trading specialist who is both a customer champion and insights driven, who will challenge the status quo and lead transformation. We're looking for somebody who will take risks and seek progress through innovation. This role is responsible for maximizing Adobe's Net New Annual Recurring Revenue (ARR) across Adobe.com, and all other digital surfaces. The Senior Digital Trading Manager will drive revenue and subscriptions, owning the revenue on Adobe.com and app store across all EMEA markets and audiences; this will include partnering with marketing, A.com, product and global teams (as well as relevant external agencies) to define, document, and execute against the strategic priorities for the EMEA Digital Media business. This role will be involved in everything from defining local market strategies and programs for the day-to-day execution of the business, as well as putting in place a comprehensive set of KPIs and measures that will be used to track, manage and improve the effectiveness of key pipeline build, acceleration and sales conversion tactics across the EMEA region. What you'll Do:

• Develop and execute a Digital strategy to drive growth in ARR for Adobe's Consumer business, through the acquisition of net new customers via direct or free-to-paid acquisitions.
• Maximize efficiency of demand campaigns and use segmentation to increase traffic volumes.
• Improve sales performance across all digital channels and report on key targets.
• Creation of quarterly trading - working across the matrix to deliver and execute, with both local and corporate partners.
• Support the Digital trading meeting cadence - inclusive of the Digital Trading meetings and forecasting processes
• Perform analytical deep dives into the digital journeys across traffic, conversion, initial purchase, add-ons, retention, and upgrades with clear insights on trends and growth levers.
• Partner with marketing, product management, adobe.com, and commerce teams to drive initiatives across acq, retention, and upsell that help deliver on quarterly and annual revenue targets.
• across matrixed organizations to achieve common goals and drive growth.
• Build clear business cases to prioritize and advocate for growth opportunities across the business.
• Develop an understanding and detailed knowledge of the business, on category and country level - enabling us to use insight and data to drive customer experience change utilising the matrix organisation.
• Monitor and understand the competitor landscape and its impact on our digital strategy and performance.
• Forecasting business performance, and communicating these reports and clear stories to senior partners within the organisation.
• Apply segmentation, customer insights, and personalization at scale to increase customers' conversion into our free and paid plans.
• Collaborating with the merchandising team to improve conversion metrics and create test hypothesis in order to solve customer journey challenges.
• Leading Promotional activities within region, as well as driving in product activity.
• Working with local and corporate based designated squads to drive customer experience improvement and culturalization at scale.
• Prepare detailed presentations, analysis, and materials to support the senior management team with QBRs, Strategic business reviews, and VP-level presentations - ensuring overall, and country/category specific narratives are correctly articulated.
• Develop and maintain strong relationships with worldwide peers and stakeholders to evaluate effectiveness of programs and the impact of operational strategies. Look for ways to both bring and share best-practice to constantly improve the execution of our business.
• Ensuring customers success measured by active use of their plans, retention, and NPS.
• Partnering with the Paid member growth and retention team to drive consistent customer experiences, increase paid member value and reduce churn.
• Work with the EMEA and Global Ecommerce teams to support Adobe's growth targets.
• Partner with e-commerce and marketing audience-focused cross-functional teams to balance audience-specific acquisition and retention targets.
  
  You are tenacious and resilient - you have experience of owning a sales number and holding others to account to deliver it
• You are an effective people leader and communicator, with ability to flex styles dependant on the audience
• You are an expert in building and maintaining strong relationship across a corporate, matrix organisation
• Have an extensive E-commerce experience with international business background and superb ability to work with complex sets of data.
• In order to drive sales, a full understanding of - and ability to influence Brand, Demand Gen, Campaign, and audience segmentation and cross-visit targeting for acquisition - as well as retention, is critical to the long term success.
• As Adobe is a matrix organization - the ability to work across teams and create a true leadership perspective is essential. Story telling and articulation of complex data sets will be a must.
• This critical role requires outstanding commercial acumen and communication/influencing skills. Having high EQ is essential in Adobe, as well as the drive and hunger for change.
• You are customer centric in your thinking and will challenge yourself, your team and your colleagues to deliver the absolute best customer experience
• You own your numbers and understand how to forecast within +/- 5% accuracy
• You are skilled in our products - or are willing to learn!
The successful candidate will be able to demonstrate the following core competencies:
• Thought Leadership: Is seen as an expert across the organization. Promotes new ways of thinking. Highly influential. Is well received and respected by executives, direct teams, cross-functional groups, customers and partners.
• Drives Positive Change: Constructively challenges the conventional wisdom or accepted ways of doing things. Uses best-in-class benchmarks and own direct experience as catalysts for driving change.
• Tenacity/Persistence: Can effectively and convincingly communicate ideas and objectives, even if contradictory to the prevailing view. Confidence to stick to arguments in the face of strong dissenting opinion.
• Cultural Astuteness: Culturally sensitive and savvy. Adapts practices and strategies, and seeks alternative ways to get things done.
  
  Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity: From the moment you wake up in the morning until you go to bed at night consider the media you consume, the adverts you see, the apps you use, the websites you browse and almost all of the shopping you do online throughout the day. Chances are that every single one of those interactions, every single one of those experiences, was touched by an Adobe product., As our many awards will tell you, at Adobe you'll be immersed in an exceptional work environment that is recognized around the world. You'll be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog, https://blog.adobe.com/en/topics/adobe-life and explore the fantastic benefits we offer at Rewards.adobe.com. Adobe is an equal opportunity employer. We hire talented individuals, regardless of gender, race or colour, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful. This is what it means to be Adobe For All. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours.