Sr. Marketing Manager, Events, Amazon Ads

We are seeking a creative and results-driven Senior Business Ads Marketing Events leader to lead SMB Events across our international MPs (21+). In this role, you will be responsible for the end-to-end Events strategy definition to drive awareness and consideration of Amazon Ads to SMBs. You will work closely with stakeholders worldwide and locally to achieve key business objectives. As part of this position, you will develop deep insights into local advertisers and partner with various stakeholders. This will enable you to define strategic priorities and a roadmap to accelerate Amazon Ads consideration and adoption. The role is based in London but will require continuous interaction with our global teams across Asia, Europe, and North America.,

• Create a strategic SMB Events roadmap based on key insights and learnings
• Own day-to-day partnerships and reviews with stakeholder teams
• Work closely with Channel marketing managers to align cross-channel marketing strategy and needs based on customer insights and business priorities
• Own analysis of business performance against key goals including insights/callouts for weekly/Monthly/Quarterly Business Reviews
A day in the life
• Build and execute the International SMB event plan
• continuously innovate testing new event types and presentation formats
• report on completed activities and track downstream impact to the business
• coordinate across stakeholders to ensure seamless execution of the event plan
• Analyse the impact and results of initiatives, sharing results with senior leaders and stakeholders
• Prepare for business reviews to the senior management team regarding progress, roadblocks, and events related action plans
  
  The ideal candidate for this role will have a strong passion for data and customer insights, with a strong background on B2B event management. They will leverage such skills to develop innovative strategies that achieve key business goals via a customer-first mindset, seeking to understand pain points, gaps, and identify opportunities. You will proactively identify and mitigate potential risks, demonstrating sound judgment in escalating issues when appropriate. To be successful, you'll need to be an excellent communicator who can earn the trust of key stakeholders across multiple teams. You should be comfortable operating in ambiguous environments, working autonomously, and handling multiple tasks simultaneously. The ability to prioritize effectively will be crucial, as you contribute to ambitious growth plans. If you are organized, analytical, and eager to own and drive the end-to-end International SMB events strategy, this is an excellent opportunity for you., Master's degree in Business, Marketing, or other related area
• 5+ years of relevant experience in driving strategic programs or consulting
• 3+ years of relevant experience in driving B2B events
• Excellent communication and interpersonal skills and an ability to effectively communicate with stakeholders
• Proven ability to communicate persuasively and to influence others, particularly amongst senior stakeholders
• Analytical skills in EXCEL to review and analyse data. Proficient in MS Office: Microsoft Excel, Word, Access and PowerPoint
• Experience using data and metrics to measure impact and determine improvements
• Ability to deal with ambiguity in a fast-paced environment
Preferred Qualifications
• Previous advertising or retail experience
• Advanced SQL knowledge
• Proven ability to dive deep and identify opportunities that improve customer experience and drive business results.
• Passion for e-commerce and digital marketing and a track record of delivering outstanding results
• An entrepreneurial spirit and a passion for having fun while delivering world-class products and programs.
• Positive, proactive and always able to exercise great judgment
  
  At Amazon we continually look for opportunities to invent on behalf of our customers, helping them to find and discover virtually anything they want to buy online. To this end, we have developed products that leverage Amazon's strength as a world-class eCommerce website and have integrated ads into the shopping experience from first discovery to purchase. Amazon Ads operates at the intersection of ecommerce and advertising, offering a rich array of digital ads solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high-quality sites across the web. We start with the customer and work backwards in everything we do, including ads. If you're interested in joining a rapidly growing team working to build a unique and world-class scaled marketing program with a relentless focus on the customer, you've come to the right place., Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.