Sr. Performance Governance Manager New

This role is a pivotal role in the team accountable for the strategic implementation of performance focused marketing, dedicated to supporting profitable business growth & successful customer outcomes by harvesting incremental demand & driving recurring relationships,

• Support the overarching commercial objectives of the Store & Services business units by helping to define/implement a marketing strategy which maximizes player LTV & Operating Profit that is aligned for other vertical marketing objectives
• Act as the steward for operational and planning governance, making sure there are clear processes in place to facilitate integrated planning across multiple teams and functions
• Work with vertical & horizontal marketing teams to ensure there is holistic planning of activity (across portfolio & vertical).
• Maximize impact of marketing activity by identifying areas of potential harmony between marketing functions and working with those teams to take advantage of the potential opportunities
• Work with territory marketing teams, to spot and act on demand opportunities within individual markets to improve growth
• Interrogate performance data at a product and market level to find opportunities to drive incremental growth or operational efficiencies
• Lead the cross functional annual/quarterly/monthly planning process between commercial vertical teams and horizontal activation teams, ensuring activity and initiatives are prioritized to achieve business goals
• Build and maintain excellent working relationships with cross functional partners
• Build playbooks and frameworks for operating best practices for planning and optimization. Ensure these toolkits are continuously improved to adapt to business needs and changes
  
  8+ years in performance or growth marketing roles
• A history of successfully operating in sophisticated global organizations and being able to influence growth
• Have worked in coordination or planning roles
• Experience in the gaming or entertainment industry
• Strong collaboration and relationship skills
  
  PlayStation isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStationreg;5, PlayStationreg;4, PlayStationreg;VR, PlayStationreg;Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation. Sr. Performance Governance Manager, Growth Marketing San Mateo, CA or London / Hybrid The PlayStation Store & Services Marketing team is responsible for marketing our flagship PlayStation Plus subscription service, and PlayStation's multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct).