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Professional Relations Manager (North-East, London and Yorkshire)
Salary not available. View on company website.
Boehringer Ingelheim, City Centre, Manchester
- Onsite working
- Full time
- Permanent
Posted today, 17 Feb
Job ref: 889d183685c84be8b32fac48badde735
Full Job Description
The Professional Relations Manager (PRM), is an exciting new role as part of an exciting new team build and is responsible for engaging, coordinating, and developing regional external experts, including both clinical and non-clinical experts relevant to the Cardio-Renal-Metabolic (CRM) Franchise and related medical conditions. The PRM is responsible for executing an integrated regional plan focused on leveraging innovative CRM and Boehringer Ingelheim opportunities to drive increased sales and market share of existing brands. The PRM integrates the expertise of external experts into comprehensive advocacy and multichannel strategies and tactics to align advocacy initiatives with their areas of expertise, leveraging regional insights to shape national campaign strategies and localize assets whilst tracking and measuring the impact of regional external experts' involvement in advocacy efforts. TASKS & RESPONSIBILITIES Regional External Experts, Profiling, Segmentation & Targeting:
- Engage, coordinate, and develop regional external experts, including clinical and non-clinical experts relevant to the CRM Franchise and associated medical conditions.
- Support mobilization of these advocates nationally to drive sales and increase market share of existing brands, aligning with ICP and CRM franchise goals.
- Serve as a company ambassador in front of regional experts. External Experts Advocacy, Strategy and Development:
- Define and coordinate the regional advocacy, strategy, creating and executing an integrated regional plan focused on leveraging innovative CRM and Boehringer Ingelheim brand opportunities.
- Identify and map key regional influencers, understanding the competitive CRM landscape.
- Provide insights from key external partners to guide regional and national strategy.
- Collaborate with internal teams, advocacy groups, and other stakeholders to incorporate the expertise of external experts into comprehensive advocacy and multichannel strategies and tactics.
- Execute regional marketing activities and some central in line with the integrated regional plans and external expert development. Planning and budget management:
- Play a supportive role in brand planning and resource planning to help define the budget to be allocated to the EE mobilization and EE advocacy development.
The PRM is a field-based role. - Pharmaceutical market dynamics, regulations, and a deep knowledge of the therapeutic areas in scope for the CRM Franchise.
- Previous successful experience managing high-profile External Expert relationships at a national or regional level.
- Ideally having experience of working with clinical and non-clinical advocates within the CRM space.
- A sales, marketing or clinical background in the pharmaceutical industry is preferred to understand and collaborate effectively with the local team, ensuring successful mobilization and advocacy.
- Good understanding of brand planning process, marketing concepts and techniques.
- Leadership skills with high emotional intelligence, creativity, problem solving and ability to manage complexity.
- Strong ability to influence without authority and to build strong, trusting personal relationships.
- Can-do attitude and results orientation.
- Degree level education, ABPI (UK) qualification is essential.
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