Head of Strategic Marketing

We are seeking an experienced, strategically minded, operationally effective visionary leader to serve as the Head of Strategic Marketing for our Europe and India region. In this senior-level role, you will be responsible for defining, leading, and executing strategic marketing initiatives to drive growth, enhance brand presence, and strengthen client relationships across diverse markets. To do this, you will collaborate closely with the global marketing team and regional strategy and growth leaders to align these marketing initiatives with our purpose of delivering a better world. This is an exceptional opportunity for a strategic marketer with a global perspective, deep regional expertise, and a passion for uplifting communities, improving access and sustaining our planet. As a key member of the Europe and India Marketing and Communications leadership team, you will work closely with the other members to ensure a consistent and integrated approach to the successful delivery and measurement of strategic marketing activity. You will be responsible for leading, inspiring, and developing a team of professional marketers, to ensure they deliver impactful marketing tactics and /campaigns. You will ensure marketing spend across the region is aligned with business strategy and will be responsible for providing regular return on investment and marketing intelligence updates to senior business stakeholders to support them in achieving their strategic goals., 1. Strategic Marketing Leadership

• Develop and lead the overarching marketing strategy for Europe and India, aligning with global business and regional business priorities ensuring marketing and communications drives growth acceleration.
• Manage the development of sector marketing plans across the region, including forecast investment, securing investment and regular reporting on performance and return on investment.
• Lead the brand vision and craft a compelling, distinctive narrative for our offerings that resonates with target clients and stakeholders in Europe and India.
• Be an active member of the Global Marketing Leadership Team to ensure alignment and coordination of regional activity with global strategy
• Collaborate with global marketing counterparts to ensure consistency in messaging while tailoring regional campaigns to meet local client needs.
• Work closely with the Head of External Communications and Government Relations, as well as the Head of Internal Communications, to deliver integrated marcomms and ensure a consistent experience for audiences both within and outside the organisation.
• Advocate for a client-centric and outside-in perspective, embedding this approach throughout the strategic marketing team and among business stakeholders.
• Engage actively with clients through our Client Account Managers, Sector Leadership, and Major Pursuits teams to understand the key issues that matter most to our target markets and audiences.
2. Market Positioning and Brand Development
• Lead and manage the strategic marketing team to ensure they remain deeply connected to the markets they support, with a thorough understanding of the landscape, shifts, and SLEPT (Social, Legal, Economic, Political, and Technological) influences. This involves conducting market research and competitor analysis to generate and share insights that drive strategic, informed marketing decisions.
• Ensure oversight of the regional pipeline, ensuring that marketing investments and tactical efforts are fully aligned to drive growth across target audiences. This includes coordinating activities to be delivered at optimal times in sync with pursuit timelines
• Create and execute go-to-market strategies for new service offerings, ensuring alignment with business strategy.
3. Stakeholder and Client Engagement
• Work closely with regional and global business stakeholders to develop client engagement strategies that support our growth sectors and critical pursuits.
• Serve as the primary marketing liaison with key clients, helping to foster relationships through tailored marketing and co-branding initiatives.
• Lead regional initiatives such as client events, workshops, and speaking engagements to strengthen relationships and showcase thought leadership.
4. Team Leadership and Development
• Manage and mentor a growing regional marketing team, providing guidance and support for skill development, career growth, and alignment with strategic objectives.
• Foster a collaborative, high-performing team culture that aligns with the company's values and promotes innovation.
• Build and manage relationships with external agencies and freelancers, ensuring they deliver high-quality support for marketing initiatives.
• Develop, implement, and review protocols and processes within the team to ensure that all initiatives receive the necessary approvals before launch. This includes establishing a clear approval framework, setting timelines for review, and coordinating with relevant stakeholders to maintain compliance and alignment with strategic objectives.
5. Budget Management and ROI Analysis
• Oversee the regional marketing budget, prioritising initiatives that deliver the highest ROI and align with strategic goals.
• Monitor and report on key marketing metrics, demonstrating the impact of marketing activities on brand awareness, lead generation, and revenue growth.
• Work with finance and operations teams to ensure effective budget allocation and spend optimisation.
• Ensure effective measurement of all marketing and communications activities and take a data driven approach to decision making.
  
  Ready to push the limits of what's possible?, Proven high-level experience in strategic marketing roles within a B2B enviornment, with at least 5 years in a leadership role managing regional teams.
• Strategic Vision: Demonstrated success in developing and implementing high-impact marketing strategies that drive growth in complex, competitive markets.
• Global Perspective: Ability to align regional strategies with global goals.
• Client-Centric Mindset: Strong client engagement skills, with experience in building marketing initiatives that strengthen client relationships and drive sales.
• Leadership and Influence: Strong leadership skills with a proven track record of managing and developing diverse, geographically dispersed teams, alongside extensive experience collaborating with large groups of technical specialists.
• Analytical Skills: Proficiency in using data analytics tools to track marketing performance, with a strong focus on optimizing for ROI and results.
• Education: Bachelor's degree in Marketing, Business, Communications or a related field.
Key Competencies:
• Innovative Thinker: Skilled at identifying emerging trends and translating them into actionable strategies.
• Adaptability: Thrives in a dynamic, fast-paced environment with the ability to pivot and respond to shifting priorities.
• Communication: Excellent verbal and written communication skills, with the ability to inspire and influence stakeholders at all levels.
• Cultural Sensitivity: High degree of cultural awareness and respect, particularly regarding the nuances of European and Indian markets.
• Results-Oriented: Driven by achieving measurable outcomes and maximizing the impact of marketing investments.
  
  Work with Us. Change the World.
At AECOM, we're delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work helps people and communities thrive. We are the world's trusted infrastructure consulting firm, partnering with clients to solve the world's most complex challenges and build legacies for future generations. There has never been a better time to be at AECOM. With accelerating infrastructure investment worldwide, our services are in great demand. We invite you to bring your bold ideas and big dreams and become part of a global team of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and tangible impact around the world. We're one global team driven by our common purpose to deliver a better world. Join us., And let's not forget about the perks at AECOM. You'll enjoy a range of core and personalised benefits designed to support your future and well-being, customised to fit your lifestyle. Take advantage of career development opportunities, our flexible hybrid working model to ensure a work-life balance that suits your lifestyle, technical practice networks, AECOM University, and volunteering days About AECOM AECOM is the world's trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle - from advisory, planning, design and engineering to program and construction management. On projects spanning transportation, buildings, water, new energy and the environment, our public- and private-sector clients trust us to solve their most complex challenges. Our teams are driven by a common purpose to deliver a better world through our unrivaled technical and digital expertise, a culture of equity, diversity and inclusion, and a commitment to environmental, social and governance priorities. AECOM is a Fortune 500 firm and its Professional Services business had revenue of $14.4 billion in fiscal year 2023. See how we are delivering sustainable legacies for generations to come at aecom.com and @AECOM. Freedom to Grow in a World of Opportunity You will have the flexibility you need to do your best work with hybrid work options. Whether you're working from an AECOM office, remote location or at a client site, you will be working in a dynamic environment where your integrity, entrepreneurial spirit and pioneering mindset are championed. You will help us foster a safe and respectful workplace, where we invite everyone to bring their whole selves to work using their unique talents, backgrounds and expertise to create transformational outcomes for our clients. AECOM provides a wide array of compensation, benefits and well-being programs to meet the diverse needs of our employees and their families. We're the world's trusted global infrastructure firm, and we're in this together - your growth and success are ours too. Join us, and you'll get all the benefits of being a part of a global, publicly traded firm - access to industry-leading technology and thinking and transformational work with big impact and work flexibility. As an Equal Opportunity Employer, we believe in each person's potential, and we'll help you reach yours.